Keeping up with fashion trends in 2024 is like a full-time job, so I bring to you the Go-To Guide for 2024 Fashion Trends. We’ve just finished with some huge fashion events like the Met Gala, Cannes Film Festival, Coachella and surprisingly the Taylor Swift Eras Tour had an impact on the fashion trends in 2024. With the rise of TikTok fashion trends are rising and falling as we breathe and there are constantly new things popping out in the press.
I’ve collected the most impactful fashion trends you will need to look out for.
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1. Streetwear
From the 90’s to now, weve seen a surge in the streetwear aesthetic in celebrities and on the shelves currently.
Must Have Items:
- Jerseys
- Sambas
- Chunky Jewellery
We never thought we see them make a comeback in the fashion world but jerseys are in! Pairing a jersey with a baggy jean or mini skirt is being seen again and again but we love it. It’s a throwback from the 90’s style, we saw iconic celebrities like Aaliyah, Tupac and Britney Spears rock this look in the 90s/2000s.
Streetwear Essentials

90’s Oversized Jersey
This is the streetwear essentials anyone can implement. Whether your girly, grungy or indie, you can implement a jersey into your outfits. Pairing an oversized jersey with baggy jeans or even a tennis skirt with some chunky jewellery would be a show stopping fit.

Sambas by Adidas
These shoes have taken over the footpath. These new releases have been trending hugely as of lately and rightgully so, they come in a variety of different colours to match all aesthetics especially the streetwear style. These shoes are versalite and can be used in almost all outifts.

2. Cool Girl Aesthetic
You know those girls who look unapologetically confident and auras effortlessly glow from within. They’re always wearing unque well-styled outfits and ultimately stand out from the crowd. To achieve this cool girl aesthetic is proven to be quite difficult as it embodies ‘effortless’ and ‘mysterious’ I don’t wanna go into full depth of all things ‘cool girl aesthetic’ as it’s an extremely complex trend but when perform- it is show stopping. You can check out my article guide on how to achieve the “cool girl aesthetic” here.
Some “Cool-Girl Essentials”

Leather Jacket
This is an essential for the cool girl aesthetic. It’s not something you see people wear everyday compared to hoodies so its the perfect essential to elevate and add a unique yet effortless flare to your outfits.

Kitten Heels
Kittens heels is the #1 cool-girl shoe of 2024. Pairing a kitten heel with something casual like jeans or any capsule wardrobe items (and even adding the above leather jacket along with this) can take an outfit from 1-100. This cherry-red heel is perfect as it adds a pop off colour, has the buckle feature and a comfortable slingback design.

3. Messy French Girl
What a bold name, but I couldn’t think of anything more fitting. In other terms this is called the Parasian style. By definition the parasian style is a soft and refined style, this style features one basic piece but styled with scarfs, bags or sunglasses. But the Messy French Girl aesthetic if for those who wish to live in a small apartment in Paris. It typically features a red-lip, a messy bun (say goodbye to the slick backs) and a sundress.
Some Messy French Girl/Parasian Essentials

Doc Martens
You probably weren’t expecting doc martens would make the cut for the Messy French Girl aesthetic but it’s all about how it’s styled. Doc Martens can be used as a work boot or be seen as a manly shoe but it can add a unique look to the most feminine outfits. Pairing the Doc Martens with a white sundress can give the outfit a more casual and effortless look, especiallt when we add in that ‘french girl red lip’

Red Lipstick by Revlon
Messy French Girl can not be Messy French Girl without a pouty smudged red lip. The tip when it comes to this red lip, it lies in the application. We’re not applying a strict and clean perfect red lip-no, were smudging it on so it looks pouty and effortless and that is the secret of the Parasian/Messy French Girl aesthetic

4. Clean Girl Aesthetic
Celebrities like Hailey Beiber and Sofia Richie have owned this trend. Slick back buns, a glossy lip, dewy makeup, simple and clean outfits and ultimate hygiene. “Clean girl aesthetic” gave being ultra-hygienic a twist. Minimalism is a key to this fashion trend in 2024, simple outfits and simple “clean” makeup. Keeping everything to a minimum in terms of looks is how you’re going to achieve this, but then taking the small things you do and making them perfect. For example; simple makeup but with a glossy lip and perfectly clear skin from your 100-step skincare routine (yes these several-step skincare routines had a moment alongside fashion trends in 2024).

Puffer Shoulder Bag
This bag is huge in the clean girl aesthetic trend. This bag is spacious and practical, whether you’re a college student, a 9-5 worker or a mum. Vanilla girl aesthetic is also a similar trend (that unfortunately didn’t make the cut) this gorgeous cloud-looking bag directly correlated into this aesthetic so, versatile-love it!

Claw Clips
This hair accessory had a huge moment in this aesthetic, they’re a simple and functional way to get your hair up and out of your face. There are numerous ways you can style you hair using claw clips. This clip can be a huge addition to your collection and can completely switch up your look.

5. Office Siren
This aesthetic is for my 9-5 coorporate girls, this aesthetic takes inspo from the 90’s and early 2000’s. Office Siren is a alternative take of coorporate style with a sexy and chic edge. This trend has triggered the rise of these fallen legends in fashion; bayonette glasses, kitten heels, pencil skirts and blazers. It’s giving woman-in-stem and a powerful woman at work and we’re obsessed.
Office Siren Essentials

Gisele Glasses
The gisele glasses are your #1 need when it comes to achieving the ‘office siren’ look. Bayonette glasses are the “proper” name but we most likely all know them for their iconic reach in the 90s and early 2000’s featuring in the film “Devil Wears Prada” and designer labels like Gucci, Tom Ford, Calvin Klein and Prada.

Blaire Dress by Fenity
This dress is giving corporate core, paired with the gisele glasses and youve got the look. Pairing this dress with the high boots like in the photo creates the perfect outfit.

6. Grunge
Compared to the fashion trends in 2024, grunge is becoming evergreen, there are so many subcategories to this trend and that’s what makes it constantly popular. The grunge aesthetic truly blossomed in the 80s with the rock culture and the rise of artists like Nirvana and Kurt Cobain. This trend is associated with emo, rock, goth, 80s, indie-sleaze, indie punk and more, many now-age celebrities like Rihanna, Lily-Rose Depp and Jenna Ortega have adopted these styles over time.
Grunge Essentials

Graphic Zip-Up Hoodie
This hoodie is a must-have for the grunge aesthetic. If you pair this with a baggy jean, sweatpants or even a mini skirt this jumper could definitely be a staple. There are many types of graphic hoodies but this one is by far the most versatile and fitting for the grunge fashion trend in 2024

Low Rise Baggy Pants
The perfect cross-over with baggy and tight, these are going to flatter your figure with the flare feature. These jeans perfectly complement so many tops and jumpers (including the one above), the versatility styling-wise is what makes these pants the optimal choice to add to your wardrobe.

7. Indie Sleaze
As mentioned prior, indie sleaze is another spin-off of the grunge aesthetic however, this one is currently dominating the fashion trends in 2024. Indie sleaze is a crossover of the cool girl aesthetic, grunge and 2000s. We saw Tumblr girl aesthetics at the beginning of this year but this is the new-age label. If you had Tumblr or unfortunately missed the cut (like me) then this is your chance to embody the care-free and passionate vibe. Rayban sunglasses, low-rise skinny jeans, tights and a smoky eye are some essentials.
Indie Sleaze Essentials

Tights?
I know it’s not the first thing you think of when you see this aesthetic but here me out. Matching tights with a mini skirt and Doc Martens can be perfect for that Tumblr, indie sleaze look. Tights are such an affordable way to add to a look, from the low price of $5.

Mini Tennis Skirt
As referred to above, pairing a mini skirt and tights can transform your outfits, they add edge. Tennis skirts are such a stylish choice but still casual. The perfect addition to your wardrobe as they’re so versatile and make an evergreen appearance in trends.

8. Western Style
Post the Taylor Swift Era Tour and the yearly iconic event of Coachella the inevitable happened, we entered our cowgirl eras. Celebrities Bella Hadid and Kendall Jenner also came out revealing more and more of their horse girl antics on Vogue and their personal profile, which we’re obsessed with. The Western style embodies as mentioned, a farmer, rodeo and cowgir/boy aesthetic The best things about these outfits is that they’re generally super comfortable.
Western Style Essentials

Cowgirl Boots
Such a staple to own, they take over festivals, are evergreen at concerts and are practical when you live that cowgirl life. If you don’t own a pair I guarantee you’ll pass a time when you will need them. They can by styled so many ways, including the below dress. Cowgirl boots are great for jeans, mini dresses, jean shorts and more.

White Sundress
Another controversial mention, a white sun dress. But I thought this aesthetic was supposed to be comfortable? I don’t see this being practical in the Western world? I know but I’m here to give you fashion tips and this one you’re gonna wanna listen to. We mentioned Taylor Swift’s Eras Tour and Coachella and if you want to give a cowgirl aesthetic then pairing this dress with a cowgirl boot and cowgirl hat with a western-style bag, you will master the new age trend of this style.

9. Soft-Feminine

Sheer Tie-Up Blouse
This top embodies the soft-feminine aesthetic. It’s light, it’s flowy and detailed which is what feeds this aeshetic. This can be paired with linen pants, mum jeans or a flowy maxi skirt. This beautiful top is really perfect for giving a soft nurturing look.

Lolita Eyelet Top
We love a top that falls and sits gently in the right places. A detailed top compared to a plain tank can transform an outfit and your overall style. We’re accustomed to the plain top and don’t blink twice when it comes to textures, designs and shapes when we really should. This top is not only affordable but its such a unique design and would be paired perfectly with a maxi skirt.
Fashion Trends in 2024
Trends come around in ebs-and-flows and it can be hard to keep out with, so I hope this article was helpful in providing you all you need to know. If you want to know more about the individual trends, make sure you go back and check out the links and have a look at my other articles on all things fashion.
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